本文共 889 字，大约阅读时间需要 2 分钟。
版权声明：原创作品，允许转载，转载时请务必以超链接形式标明文章原始出版、作者信息和本声明。否则将追究法律责任。 - topmvpThere now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
*Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) *Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience *Companion Web site contains links to online tools, resources, and white papers http://mihd.net/zyd5gr http://rapidshare.com/files/11917800/Web_Metrics_-_Proven_Methods_for_Measuring_Web_Site_Success.pdf.html